Being  as I am, a fully accredited hypochondriac (with access to the web of course, we’ve all been able to upgrade to being cyberchondriacs too) when I heard, at a recent marketing talk, the term viral coefficient, I had my face mask on faster than you could say bird, swine or summer.

However, turns out no cause for alarm, just another marketing term coined to confuse (impress?). Actually it’s all rather simple, low-tech, common sense and not confusing at all. So, should you in your perambulations trip over this rather lumpy term, here it is in plain English:

If you’re playing your cards right and running a good business, in time and with no added external marketing, each of your clients should bring you in another client. That’s a viral co-efficient of one.

The aim of course is to set ever higher goals by maintaining and increasing client service and appeal. An ever rising viral coefficient simply equals a growing business.  So no face masks needed.

This entry was posted on 15 April 2010 at 1:18 pm and is filed under Miscellaneous. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.